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Dr. Lunsford publishes H-E-B Case Study

Dr. Ryan Lunsford, Associate Professor of Business at the University of the Incarnate Word in San Antonio, Texas, and Ms. Judith Raven, owner of Esperanza Vineyard, were published in the Journal of Business Cases and Applications. Their article "H-E-B’s sustainable competitive advantage” discusses the Nation’s 25th largest retailer’s social responsibility achievements.

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